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Max Mara expresses womanliness and true timeless elegance: it is characterised by high quality materials, modern design, and italian tailored style. In the Max Mara products we find modernity and tradition mixed together, as well as elegance and simplicity. The first Max Mara optical frames collection was launched in 1998, with the aim of transmitting that image of elegance and sophistication that is inspired by the other lines and accessories branded Max Mara. Max Mara is a brand that targets the modern woman searching for elegant and sophisticated frames, characterised by classical details.